The Compassion in World Farming Good Chicken Award is being embraced by more multinational companies operating in more nations then ever before. But IKEA has just withdrawn from the programme in seven countries. JACK ALEXANDER reports on how IKEA's apparent lack of progress is completely at odds with the growing movement for higher welfare chicken production
Wander down the meat aisle of any supermarket and you will find mountains of chicken being sold at unbelievably cheap prices. The real reasons for this cannot be found on the label.